Most AI projects fail at the first question, not the last one. Teams buy seats, run a pilot on whatever was easiest to demo, and end up with a tool nobody uses on work that never mattered. The build was usually fine. The choice of what to build was never made properly.
We start from the workflow instead of the technology. Every step gets one of three verdicts: replace it, assist it, or leave it alone. Each verdict comes with a reason, a tool, and a number, so the decision survives a conversation with whoever controls the budget.
It is the same method behind our free Salesforce org audit, pointed at how the work runs rather than how the org is configured.