Go-to-market systems · Tort Experts
A high-velocity intake business, from paid media to signed case delivered
Tort Experts runs a case-acquisition operation — paid media in, signed cases out to partner law firms. GAT built the sales-operations and marketing-operations systems it runs on inside one Salesforce org.
$10K → $360K+/mo
Monthly intake revenue recorded across the operating period — a business result
Challenge
Inbound inquiries arrived through six forms, an intake team of one re-keyed records, contracts were assembled case by case, call-center bursts threatened platform limits, and signed cases had to reach partner law firms without paralegals re-keying data.
System
GAT designed a normalized intake model in Salesforce and Litify, buffered Five9 call-center bursts behind Platform Events so lead routing survives peak volume, built per-litigation qualification questionnaires (the largest a 4,548-line flow) with eligibility rules in custom metadata a business user can update, mapped Docrio templates to record data ahead of Adobe Sign delivery, and shipped a distribution waterfall that auto-delivers signed cases and documents to 8+ partner-firm systems with per-firm auth and resend recovery.
Business change
The intake team grew from a single coordinator to a multi-seat operation on the new workflow, and during the system's operating period monthly intake revenue rose from $10K to more than $360K. That is a client before-and-after result, not a claim that software was the only growth variable.
Operating flow
- 01
Capture
Paid media + 6 inbound forms
- 02
Buffer
Five9 → Platform Events
- 03
Qualify
Per-litigation questionnaires
- 04
Sign
Docrio + Adobe Sign
- 05
Deliver
8+ partner-firm systems
Evidence note: Engagement records document the stack, the team expansion, and the monthly intake figures; the questionnaire and distribution counts come from a code audit of the org. Partner law firms are not named.