
Go-to-market systems · Revenue operations
From paid media to signed deals, delivered to 8+ partners
A high-velocity services business runs a customer-acquisition machine: paid media in, signed deals out to partner organizations. We built the sales-operations and marketing-operations systems it runs on inside one Salesforce org.
$10K → $400K/mo
Monthly revenue recorded across the operating period
Challenge
Inbound inquiries arrived through six forms, a coordinator of one re-keyed records, contracts were assembled deal by deal, call-center bursts threatened platform limits, and signed deals had to reach partner organizations without anyone re-keying data.
System
We rebuilt the funnel around one consistent record instead of six forms feeding a coordinator's inbox. When their call center spikes, leads queue and route correctly instead of dropping: the system absorbs the burst rather than buckling under it. Qualification questions differ by offer, so we put those in the hands of their own team to change without a developer. Contracts assemble themselves from the record and go out for signature. Signed deals and their documents then deliver automatically to 8+ partner organizations, each with its own requirements and credentials, with automatic retry when a handoff fails.
Business change
The team grew from a single coordinator to a multi-seat operation on the new workflow, and during the system's operating period monthly revenue rose from $10K to $400K.
Operating flow
- 01
Capture
Paid media + 6 inbound forms
- 02
Absorb
Call-center volume spikes
- 03
Qualify
Configurable questionnaires
- 04
Sign
Docrio + Adobe Sign
- 05
Deliver
8+ partner systems













