Revenue flow
Business question
Where are leads, deals, and follow-ups losing momentum?
System decisions
Lifecycle design, routing, enrichment, attribution, pipeline controls, forecasting, and management reporting.

Fort Lauderdale, FL
Gray on LinkedIn →The founder
AI and GTM Systems Architect
Gray's track runs through consulting firms and high-growth startups, as the lead developer and architect on the systems revenue runs on. He started at Infosys and Slalom, then went inside: at Rula, a national mental health provider, he was the RevOps Salesforce engineer standing up the intake forms, routing, and the sales and revenue infrastructure while the company scaled from roughly $80M to over $300M. At Cribl, a unicorn enterprise data company, he was the AI and Salesforce engineer: the in-house evangelist for AI-assisted Salesforce builds and implementations, while owning the enterprise plumbing around them, Okta SSO for customer communities included. The through line at every stop, consulting firms and startups alike: reviewed as a top performer.
He founded GAT Solutions in 2022 to own that same work for clients, and has been building agentic applications since 2024. Platforms he has built have handled 150,000+ patient messages in production.
He has also brought that systems work into local services. For a Florida roofing operator, he built live website-form-to-GoHighLevel intake, source attribution, the Roofing Sales pipeline, owner notifications, and reply-aware controls, then mapped the post-contract operating stages from deposit and permitting through completion. That hands-on work informs his Ads + CRM architecture: the paid campaign and the lead operation share one measurable path, while SEO, AEO, websites, and Google Business Profile work remain separate marketing services.
He also builds and operates ApexGenius, a model-agnostic harness that gives a model real tools against a real Salesforce org: staged metadata, records, anonymous Apex, and deploys. On admin and development work that harness is materially more capable than a general-purpose model reasoning on its own, and it is not tied to any one vendor's model. Running it against live orgs is what keeps the consulting current.
Off the clock, he is G-RAY
He produces and plays EDM, and loves every other genre too. He is always the last one dancing at the rave. When he is not getting down to Knock2, he is playing competitive League of Legends or World of Warcraft PVP.
GAT Solutions
GAT Solutions is an AI-native Salesforce consultancy in Fort Lauderdale, Florida that builds intake, communication, and revenue systems for behavioral health providers, revenue operations teams, and growth teams.
The practice closes a familiar gap: business leaders can describe the operating problem, technical teams can describe the platform, and too few partners can translate cleanly between the two.
Behind that: 6+ years building enterprise systems and 4+ years putting AI into production work, across commercial process, platform architecture, automation, integration, data, security, and adoption.
We work across greenfield Salesforce builds, fractional and managed ownership across administration, development, and architecture, go-to-market systems engineering, platform reliability, revenue and service operations, migrations, AI adoption, and AI product engineering. The through-line is making the operating system legible enough to build, govern, and run.
About the firm
How we deliver
Whether the engagement is a fixed-scope implementation or ongoing ownership, senior discovery, architecture, and hands-on delivery stay connected throughout the work.
01
Start with the stalled handoff, missed revenue, service backlog, unreliable forecast, or manual control, not a preselected feature list.
02
Put the people, decisions, records, platforms, exceptions, and ownership on one page before deciding what Salesforce or AI should do.
03
Deliver the data model, automation, integrations, reporting, controls, and release path needed for the workflow to hold together in production.
04
Validate with users, document the decisions, train the owners, and measure the workflow after launch so the system can improve instead of calcify.
Business + systems judgment
We work at that translation layer: what the business needs to control on the left, and what the system must make true on the right.
Operating area
Business question
System decisions
Business question
Where are leads, deals, and follow-ups losing momentum?
System decisions
Lifecycle design, routing, enrichment, attribution, pipeline controls, forecasting, and management reporting.
Business question
Where do requests wait, lose context, or miss a service commitment?
System decisions
Case intake, matching, queues, entitlements, escalation, documents, knowledge, and service visibility.
Business question
What must survive an implementation, migration, or consolidation?
System decisions
Process alignment, data mapping, automation rationalization, reconciliation, cutover, training, and ownership.
Business question
Where should AI reason, where should rules decide, and who approves the write?
System decisions
Tool boundaries, permissions, deterministic controls, human gates, evaluations, monitoring, and revocation.
Operating principles
Discovery, architecture, and core delivery remain connected. The people hearing the business problem is accountable for how it becomes a working system.
A clean diagram is not enough. The design has to survive exceptions, permissions, reporting needs, team habits, and the systems already in place.
Use AI where judgment or unstructured context matters. Keep stable rules deterministic, make consequential actions reviewable, and measure the workflow instead of the demo.
How we work
The same process on every engagement, from a single integration to a platform rebuild.
Free
We read the org and the problem before anyone quotes anything. Our tooling maps what is actually configured, and a conversation covers what it costs you today. You keep the findings whether or not we work together.
You pay nothing
Fixed before we start
The findings become a defined piece of work with a price and acceptance criteria you can check yourself. Anything we cannot describe objectively does not go in the scope.
The price is set here
Senior, milestone by milestone
We ship against those milestones. You see working software at each gate rather than a status report, and payment follows what has been proven rather than time spent.
Per milestone shipped
Monthly, ongoing
Systems decay quietly when nobody owns them. A monthly plan keeps yours healthy, improving, and moving with the business instead of drifting away from it.
One monthly plan
Start with a conversation
Free, 30 minutes, no obligation.
Shipping againA team that could not release anything, releasing weekly