Salesforce org migrations · Salesforce architecture

Move the business without moving the mess

Consolidate or replace CRM systems with a migration program built around process, data meaning, validation, cutover, and business continuity—not just record counts.

  • 50+ Salesforce projects
  • 100+ integrations
  • 5.0 client rating
  • 6+ years Salesforce

The business friction

The migration plan knows how many records will move, but not which business rules, relationships, automations, and reports must still work on Monday.

  • Source fields have names but no agreed meaning
  • Users depend on shadow spreadsheets and hidden automation
  • Cutover success is defined as ‘the job completed’

The operating outcome

The right history and active work arrive reconciled, users can perform critical processes, and the legacy system has a defensible retirement path.

Measures we establish before build

  • Record, value, and relationship reconciliation
  • Critical-process acceptance and adoption
  • Cutover defects, recovery time, and legacy reliance

The system trace

A migration is a sequence of business proofs

Each pass should reduce uncertainty: understand the source, decide the target meaning, transform repeatably, validate at record and process level, then cut over with a recovery path.

  1. Stage 1

    Discover

    Systems and teams enter migration scope

    Inventory data, relationships, automation, integrations, reports, permissions, volumes, owners, and real-world workarounds.

    Evidence retained

    Source inventory, usage, risk, ownership

  2. Stage 2

    Map

    Target processes and data meaning are agreed

    Decide what maps, transforms, consolidates, archives, or stops—and document how each decision affects the business.

    Evidence retained

    Field mapping, transformation, disposition

  3. Stage 3

    Rehearse

    A repeatable migration pipeline is ready

    Run representative and full-volume loads in a safe environment, preserving keys, relationships, ownership, files, and history.

    Evidence retained

    Run logs, rejects, duration, reconciliation

  4. Stage 4

    Validate

    Migrated data is available to test

    Technical counts, financial totals, relationship checks, permissions, integrations, reports, and end-to-end business scenarios must agree.

    Evidence retained

    Signed acceptance and open exceptions

  5. Stage 5

    Cut over

    Readiness criteria are met

    Freeze, extract, transform, load, reconcile, release users, monitor, and retire in a timed plan with explicit go/no-go authority.

    Evidence retained

    Cutover log, approvals, defects, archive

System capabilities

Treat data, configuration, and continuity as one program

Source-system discovery

Inventory objects, fields, relationships, attachments, automation, integrations, reports, security, volumes, usage, and business owners.

Target-state architecture

Define the future process and data model before mapping legacy fields, so outdated structures do not dictate the new org.

Mapping and transformation

Document source-to-target meaning, normalization, deduplication, keys, ownership, history, files, and disposition rules.

Repeatable migration pipeline

Build scripted, logged, restartable extracts, transforms, loads, reject handling, and reconciliation instead of one-off manual imports.

Business validation

Test critical workflows, calculations, permissions, integrations, reports, and representative records—not only row counts.

Cutover and retirement

Plan freeze, delta strategy, timing, communications, go/no-go, rollback, hypercare, archive, access, and legacy shutdown.

Governance & reliability

Built to survive the edge cases

The workflow is only production-ready when access, ambiguity, failure, and change have an explicit operating path.

G1

Data disposition by decision

Every source domain is marked migrate, transform, consolidate, archive, or retire with an owner and rationale.

G2

Layered reconciliation

Counts, key totals, relationships, samples, permissions, and end-to-end processes all contribute to acceptance.

G3

Rehearsed recovery

Cutover includes checkpoints, timing evidence, stop criteria, restartability, and a rollback or containment path appropriate to the risk.

G4

Migration access boundaries

Extracts, staging, credentials, personal data, logs, and archives follow approved access, encryption, retention, and deletion practices.

Delivery path

From operating truth to a system people can run

Each phase ends with a concrete artifact and a decision. The sequence protects the build from assumptions that usually surface too late.

  1. 01

    Discover and bound

    We profile systems and data, interview process owners, map dependencies, and separate launch-critical scope from archive and later phases.

    Decision artifact

    Inventory, risk register, and scope decision

  2. 02

    Design and map

    We finalize target processes, data model, disposition, transformations, integration changes, security, and acceptance criteria.

    Decision artifact

    Migration design and signed mapping workbook

  3. 03

    Rehearse and validate

    We run multiple migrations, reconcile each pass, fix repeatable defects, and complete business scenario testing with named owners.

    Decision artifact

    Dress-rehearsal report and readiness scorecard

  4. 04

    Cut over and stabilize

    We execute the timed runbook, reconcile before release, support users, resolve defects, and close the legacy system against retirement criteria.

    Decision artifact

    Cutover evidence, hypercare log, and archive plan

Questions

Frequently asked questions

Can you migrate from HubSpot or Microsoft Dynamics to Salesforce?
Yes. The approach covers source discovery, target design, mapping, transformation, relationships, activities, files, ownership, reconciliation, cutover, and archive. The exact tooling depends on volume, complexity, downtime tolerance, and the source APIs.
Can you merge multiple Salesforce orgs?
Yes. Org consolidation adds decisions about duplicate accounts and people, competing automations, record types, security models, integrations, environments, licenses, and which operating model survives. We resolve those decisions before treating the work as a data load.
How do you validate a Salesforce migration?
We combine row counts, control totals, relationship integrity, rejection logs, targeted samples, field-level comparisons, permissions, reports, integrations, and end-to-end business scenarios. Acceptance criteria and owners are named before the dress rehearsal.
Do we need to migrate every historical record?
Usually not. Active operations, reporting, legal retention, customer service, and audit needs determine what belongs in the live org. Some history can be summarized or placed in a secure, searchable archive, which reduces risk and clutter.
How do you reduce migration downtime?
We reduce uncertainty through repeatable rehearsals, measured run times, preloaded reference data, a clear freeze window, delta strategy where appropriate, automated reconciliation, and strict launch scope. Near-zero downtime can add substantial complexity, so it must be justified by the business requirement.

Initial systems consultation

Plan the migration around what the business must still do on Monday.

  • You leave with
  • A focused consultation with a senior systems consultant
  • A current-state fit and architecture read
  • A recommended path — implementation, ongoing ownership, or product